Top Customer Feedback Tools for Business Growth

An illustrative depiction of the top customer feedback tools for promoting business growth. This includes digital tools such as an online survey platform, a focus group platform, a social media monitoring tool, a customer relationship management (CRM) system, and an email marketing platform, showcased in a tech-driven office setting with diverse teams of business professionals - black, white, Asian, and Hispanic, men and women - actively utilizing these tools to gain vital insights from customers.


Customer feedback plays a crucial role in the growth and improvement of any business. It enables companies to understand customer needs, preferences, and issues, thereby allowing them to make informed decisions and improve their products, services, and overall customer experience. With the advent of digital technology, a plethora of customer feedback tools are available to help businesses collect, analyze, and act on feedback efficiently. Below, we discuss some of the top customer feedback tools that can significantly contribute to business growth.

1. SurveyMonkey

SurveyMonkey is a popular online survey tool that allows businesses to design and conduct surveys to collect customer feedback. It offers a user-friendly interface, a wide range of question types, and customizable templates, making it easy to create engaging and effective surveys. SurveyMonkey also provides robust analytics and reporting features to analyze feedback and gain actionable insights.

2. Qualtrics

Qualtrics is an experience management platform that offers powerful tools for collecting and analyzing customer feedback. It’s known for its advanced data analysis capabilities, including predictive intelligence and trend analysis. Qualtrics allows businesses to create customized feedback forms and surveys, which can be distributed across multiple channels, such as email, web, and social media.

3. UserVoice

UserVoice is a comprehensive feedback platform that helps businesses collect and prioritize product feedback directly from customers. It features an intuitive interface where customers can submit their feedback, suggestions, and feature requests. UserVoice’s unique selling point is its prioritization and roadmap feature, which enables companies to manage feedback effectively and make data-driven product decisions.

4. Hotjar

Hotjar is a behavior analytics and user feedback service that combines both analysis and feedback tools. It provides insights into how users interact with a website or app through features such as heatmaps, session recordings, and conversion funnels. Hotjar also allows businesses to collect direct feedback from users via on-site surveys and feedback widgets, making it a versatile tool for understanding user experience.

5. Typeform

Typeform is known for its interactive and engaging surveys, forms, and quizzes. It uses a unique conversation-based approach to collect responses, which enhances the user experience and can lead to higher completion rates. Typeform integrates easily with many other tools, allowing businesses to automate workflows and analyze feedback alongside other data.

6. Zendesk

While predominantly known as a customer service platform, Zendesk also offers robust tools for collecting and managing customer feedback. It allows businesses to capture feedback through support tickets, chat, and email, which can then be analyzed to identify trends and areas for improvement. Zendesk’s integrations with other tools and platforms make it an excellent option for businesses looking to streamline feedback collection across multiple customer service channels.


Choosing the right customer feedback tool is essential for businesses aiming to grow and improve based on their customers’ needs and preferences. The tools listed above offer various features and capabilities to suit different business needs and goals. Whether it’s through surveys, user behavior analysis, or direct feedback collection, these tools can provide valuable insights that drive informed decision-making and enhance the overall customer experience.